No audience, no product, and no online revenue. That is the honest starting point for this project.

What happened

Instead of writing a success story in retrospect, I want to capture decisions while they are still uncertain. I will publish the costs, the work, the mistakes, and the results of each experiment.

The first milestone is not a million dollars. It is one real reader and one honest dollar.

The next step

Tomorrow I will choose one assumption and test it with one small, observable action.